Search Engine Optimization

SEO, or search engine optimization, is the practice of optimizing a website to increase its visibility in search engine results for unpaid searches. By improving a site's quality and relevance, SEO helps attract more organic traffic from search engines like Google, with the goal of helping users find the site more easily when they are searching for specific products or services.
How SEO works
Crawling and indexing: Search engines use automated bots (crawlers) to discover and scan websites, collecting information to build an index of content.
Ranking: Algorithms then use various factors to rank the pages in the index based on a user's search query, including the relevance and quality of the content, keywords, user experience, and backlink authority.
Optimization: SEO involves implementing various strategies to make your site align with these ranking factors. This includes:
Content: Creating high-quality, relevant content that answers user questions.
Keywords: Researching and using relevant keywords that your target audience is searching for.
Technical SEO: Ensuring the website is technically sound, fast, and mobile-friendly.
Backlinks: Building backlinks from other reputable websites to show authority.
Why SEO is important
Increases visibility: Higher rankings in search results mean more people will see your site.
Drives traffic: SEO drives free, organic traffic, which can be a significant source of visitors.
Builds credibility: Appearing at the top of search results can help build trust and credibility with potential customers.
Improves user experience: Many SEO practices, like improving site speed and mobile-friendliness, also improve the overall experience for your visitors.